Pulp AI

Test before you build. Simulate before you ship.

Create AI users that act like your customers to validate pricing, features, and campaigns all without risking real users or budget

1000x
Faster validation
Zero
Real user risk
< $1
Per simulation

Stop gambling with your roadmap

Every untested decision risks your users, budget, and reputation

⏰ Too Slow

A/B tests take weeks to show significance, delaying critical decisions

⚠️ Too Risky

Failed launches damage real customer relationships and brand trust

💸 Too Expensive

Wrong decisions waste engineering cycles and marketing budget

Replace guesswork with synthetic customer insights. Test unlimited scenarios in minutes, without touching a single real user.

How It Works

From idea to insight in 3 simple steps

1

Define Your Scenario

Pick your test type and target audience in minutes, not weeks

  • Pricing tests
  • Feature rollouts
  • Campaign variants
2

Run Parallel Simulations

10,000+ synthetic users experience your scenarios simultaneously

  • Real-time results
  • Multiple variants
  • No real user risk
3

Uncover Actionable Insights

Get conversion data plus the "why" behind user behavior

  • Confidence scores
  • Behavioral insights
  • Ready-to-ship recommendations
Core Technology

Synthetic Population Engine

A self-contained world of digital customers that "lives" your full funnel—stress-test every decision before touching real users.

∞
Unlimited scenarios
10,000+
Digital Customers
Synthetic Population Engine visualization
Live Population Calibration visualization
Real-time Sync

Live Population Calibration

Continuously ingest real data to keep cohorts synced with today's market pulse—no stale simulations, ever.

Live
Data integration
Auto
Updates
Advanced AI

Complex Dynamics Modeling

Graph-based, game-theoretic & LLM-driven logic to simulate network effects and competitive moves.

AI
Powered insights
Smart
Predictions
Complex Dynamics Modeling visualization

Key Use Cases

For Designers

Unit-Test Your UX

Uncover UX issues early in the design process.

UX Testing visualization
Marketing Campaign Validation visualization

For Marketers

Validate Your Campaigns

Optimize campaign variants before spending ad budget.

For PMs

De-Risk Pricing & Features

Validate roadmaps before writing a line of code.

Product Pricing Modeling visualization
Business Strategy Validation visualization

For Founders

Stress-Test Strategy

Make strategic choices backed by synthetic market intelligence.

Early Access Available

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